With immediate effect, the European netID Foundation is cooperating with Xandr – AT&T’s advertising company. The marketplace provider is integrating netID into its end-to-end platform, thereby enabling its partners to deliver personalized advertising campaigns. As part of the collaboration, Thomas Mendrina, Xandr’s Senior Director, Publisher Central Europe, will become a member of the Publishing/Marketing Advisory

The European netID Foundation welcomes a new member to one of its advisory boards: Lars Schlimbach. The sales expert is Head of Partner Management & Development Dialogue Marketing at Deutsche Post, where he is responsible for the development and marketing of digitalized marketing services within the framework of strategic partnerships.   Drawing on his many

The European netID Foundation, initiator of the netID login standard, is moving into end-user communication: for the first time since its establishment in 2018, the provider-independent foundation is launching a large-scale B-to-C campaign. “Stop the data strip” is the slogan announced in the two humorous spots to be shown on ProSiebenSat.1 media group and Mediengruppe