Sven Bornemann, CEO of the European netID Foundation (EnID), will leave the company at his own request at the end of July. His successor will be Jörn Strehlau, previously Managing Director at the media network GroupM. Bornemann, previously Managing Director of AGOF Services GmbH, has been responsible for the development as well as the strategic
The cooperation between Axel Springer and the European netID Foundation continues: as of now, the media and technology company is the first netID partner to use the consent product netID Professional with its soft-login function on the websites of BILD, WELT and TECHBOOK. This allows users to link the specific website to their netID with
Montabaur, 25.05.2021 – Most Internet users want stricter rules and laws on the subject of data protection – this is the result of a survey by the European netID Foundation. In addition, most would like to be better informed about the use of their data. Very few users believe that they have full control over
With immediate effect, the European netID Foundation is cooperating with Xandr – AT&T’s advertising company. The marketplace provider is integrating netID into its end-to-end platform, thereby enabling its partners to deliver personalized advertising campaigns. As part of the collaboration, Thomas Mendrina, Xandr’s Senior Director, Publisher Central Europe, will become a member of the Publishing/Marketing Advisory
The European netID Foundation welcomes a new member to one of its advisory boards: Lars Schlimbach. The sales expert is Head of Partner Management & Development Dialogue Marketing at Deutsche Post, where he is responsible for the development and marketing of digitalized marketing services within the framework of strategic partnerships. Drawing on his many
The European netID Foundation, initiator of the netID login standard, is moving into end-user communication: for the first time since its establishment in 2018, the provider-independent foundation is launching a large-scale B-to-C campaign. “Stop the data strip” is the slogan announced in the two humorous spots to be shown on ProSiebenSat.1 media group and Mediengruppe
Telekom Deutschland partners with the European netID Foundation, initiator of Europe’s open login standard netID. With Europe’s leading telecommunications company, the foundation expands its circle of partners to include another blue chip. Media and technology companies that already rely on this market standard include Axel Springer, ProSiebenSat.1, RTL Deutschland and United Internet, with its brands
Test case proves: netID is an effective alternative to the cookie identifier. Unique users, who were no longer addressable in Safari and Firefox browsers due to third-party cookie blocking, could still be addressed via the netID identifier – with all the desired targeting characteristics. The test was conducted by the advertising sales house United Internet
CeleraOne, the market leader for paid content solutions for publishers, is partnering with the European netID Foundation. Now publishers using the software from the Berlin-based paywall and single sign-on provider will have even easier access to the netID login standard. Thanks to the one-click principle, publishers with CeleraOne do not need to create their own
The European netID Foundation and IAB Tech Lab (Tech Lab) will collaborate closely within Project Rearc, Tech Lab’s global initiative to develop open industry standards that support predictable privacy for consumers across personalized web, mobile, and OTT/Connected-TV experiences. The experience and knowledge of the netID Foundation will be a key input informing the applicability of
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