Europe’s leading login provider and the European market leader for consent management solutions cooperate: Usercentrics now supports seamless integration with netID products, giving publishers and advertisers the opportunity to link consent management and login services. This combination provides the basis for sustainable customer relationships in the post-cookie era.
With this cooperation, the two European industry giants take another step towards open, fair and sustainable online marketing – independent of the walled gardens of American and Chinese tech corporations. With straightforward consent management, netID and Usercentrics create the best market solution for the short and long term: independence, data sovereignty and transparency for users.
“In the digital market, the future lies in first-party business models. These in turn depend on building sustainable customer relationships, coupled with transparent and user-friendly consent management. By directly integrating our two systems, we create an out-of-the-box solution for joint partners, while users finally regain sovereignty over their data. It’s simple, clear and transparent – for all market participants”, says Achim Schlosser, member of the Board of Directors and Chief Technology Officer at the European netID Foundation.
“The future of online marketing is based on consent-driven data usage. Even first-party data can only be used for marketing purposes with explicit user consent. Seamless integration of both products is important to simplify the combination of login and consent for users of our joint partners and customers,” adds Ibrahim Husseini, Chief Product Officer of Usercentrics.
About the European netID Foundation
The European netID Foundation was established in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet with its brands WEB.DE and GMX. With an independent market solution, the foundation supports Internet offerings from all industry sectors with the implementation of the new European data protection law and for this purpose has created the open login standard netID. The initiators of the foundation together reach around 50 million unique users every month and together have more than 38 million active accounts. The foundation is explicitly open to additional partners and initiatives. Further information is available at www.enid.eu.
The Munich-based tech company Usercentrics is a global market leader in the area of Consent Management Platforms (CMP). The SaaS solution from Usercentrics enables companies to collect, manage and document user consent on all digital channels such as websites or apps – and to do so at high acceptance rates. As a result, Usercentrics enables companies to ensure they comply with current and future international data protection regulations such as the GDPR and CCPA, and to align them with their marketing and data strategy. For more information, visit www.usercentrics.com.
Press contact at the European netID Foundation:
Alexandra Roszkowski, +49 89 46 133 46-21, firstname.lastname@example.org