Montabaur, 22.03.2023 – The European netID Foundation simplifies the use of apps: In the future, netID users will be able to register in apps with just two clicks. Afterwards, a new login requires only a single click. This makes it easier to register with participating partner offers and improves the addressability of users.
The quick registration for partner apps with integrated netID single sign-on is now available to over 20 million users in the DACH region. To do this, they must use the apps from netID providers such as GMX and WEB.DE on their mobile devices.
The technical basis for the service is the netID Software Development Kit (SDK). The new function offers advantages not only for users, but of course also for companies, which can offer their users a particularly simple way to register and manage their consent management. “When developing the App-to-App SDK, the requirements of both parties were equally important to us: data protection compliance, security, transparency and user-friendly handling on the one hand and simple consent management and cross-device addressing for companies on the other hand,” explains Jörn Strehlau, chairman of the board of the European netID Foundation.
The background to the new service: Internet traffic on mobile devices is shifting more and more towards apps. Users now have an independent and secure service at their disposal to release their data easily and individually and to keep an eye on it in the netID Privacy Center. For the partner offers, the quick and easy access to their apps has advantages: Fewer abandonments, instead the chance of more traffic and a more targeted approach to the users.
About the European netID Foundation
The European netID Foundation was established in March 2018 by RTL Deutschland, ProSiebenSat.1 and United Internet with its brands WEB.DE and GMX. With an independent market solution, the foundation supports Internet offerings from all industry sectors with the implementation of the new European data protection law and for this purpose has created the open login standard netID. The initiators of the foundation together reach around 50 million unique users every month and together have more than 38 million active accounts. The foundation is explicitly open to additional partners and initiatives. Further information is available at www.enid.eu.
