"One lick. One login. Full control" - this is the motto of our current B2C campaign.
With a series of spots and online advertising media, we want to sensitise users for more attentive data use via a combined TV and online campaign. In addition, the B2C campaign aims to increase awareness of the 'netID' brand among users.
With netID Single Sign-on and our two consent products netID Professional and netID Enterprise, we offer users full control over their data and transparency over its use. Publishers and advertisers, on the other hand, benefit from netID consent management, which allows them to continue to serve personalised advertising via the netID Identifier.
With the slogan "Stop the Data Trip", we want to unite both: data sovereignty for the user as well as the interests of the digital economy.