The Foundation

The European netID Foundation was established in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet AG. The foundation pursues the goal of establishing netID as a European alternative to US single sign-on providers.
With the netID Privacy Center, users can organize their consents for Internet services transparently and in compliance with data protection regulations. For this purpose, the foundation has developed an open standard that enables users across all industries to access all the internet services from the foundation’s partners using the same login data.
At launch, 35 million accounts provided by the foundation’s initiators were netID-ready.

 

The netID

With their central netID account, users can easily and conveniently log in to a large number of Internet services. Login and password, as well as consent to use their data, are transparently organized in a Privacy Center. The real benefit is that control over the data is completely and exclusively in the hands of the user, who can change their consent in the Privacy Center at any time. NetID thereby guarantees high security standards and the greatest possible data sovereignty.

Become a Partner

The advantages of integrating netID into your own online offerings are clear:

  • Users who can conveniently use numerous Internet services with uniform access data, won't stop shopping simply because they forget their password.
  • At the same time, barriers to user registration are lowered if users only have to remember a single login with the corresponding password. They can benefit from new services immediately.
  • Additionally, advertising integrates well. When based on personal preferences, it is perceived as more relevant and has a correspondingly longer-lasting effect.

By combining the best possible user comfort with the highest level of data protection, the integration of netID contributes significantly to the future security of its partners’ Internet offerings.

Initiators

OPINIONS

 

  • "The more precisely we can combine the mass reach of our linear offerings with the granular control of the digital world, the greater our chances of achieving a leading position amidst increasingly global competition.”
    Matthias Dang, Managing Director Marketing, Technology and Data at Mediengruppe RTL Deutschland
  • "The Login Alliance is based on open, platform-neutral standards in conjunction with the strict EU data protection, applicable since May 2018. Our common goal is to offer consumers a secure, European alternative to registering with a multitude of different Internet services. For users, our initiative is an important step towards greater data sovereignty. At the same time, we are strengthening the competitiveness of the European Internet industry."
    Ralph Dommermuth, Chairman and founder at United Internet AG
  • "Data sovereignty and compliance with European standards have landed at the top of the digital agenda, not least because of the EU’s fundamental data protection policy and the proposed ePrivacy regulation. The development of a European login standard is the correct response to this development - and I am happy to support this.”
    Prof. Dr. Friedbert Pflüger, Member of the board of trustees at European netID Foundation
  • "The relevance of data is of equal importance for users and companies. Secure and transparent data management is necessary to be able to deliver the right content and appropriate advertising to interested parties. With netID, we offer exactly that and thus secure the business models that enable a great variety of content in the future – which is the basis for a thriving, democratic society".
    Karin Immenroth, Mediengruppe RTL Deutschland, Chief Data Analytics Officer, Chairwoman at European netID Foundation

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Contact

European netID Foundation

Postfach 815
56410 Montabaur
Germany

Association Memberships

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