Effective immediately, the European netID Foundation is cooperating with Crossplan Germany, a leading integrated solutions provider for the audio market. The Hamburg-based data intelligence specialists will integrate netID single sign-on as well as the consent product netID Professional into their technology setup. This will enable radio stations such as R.SH – Radio Schleswig-Holstein, Radio Ton and Radio PSR to present cross-device, personalised advertising campaigns in their audio inventory. Users benefit from transparent and clear consent management.
Digital audio offerings are increasingly in demand – as demonstrated by the 2021 Online-Audio- Monitor study by The Federal Association of Digital Business (BVDW). Almost two thirds of the population in Germany regularly use online audio services. This makes the market more and more attractive for advertisers. The cooperation between the European netID Foundation and Crossplan Germany offers data protection compliant consent management to audio publishers and advertisers, and thereby a future-proof audio advertising solution.
“From podcasts to lectures to discussions, the audio market is booming – especially in digital form. This makes it all the more important for audio streamers and radio stations to be able to market their content accordingly: cross-device, target group-specific and data protection compliant. It’s another important step for us and the industry; driving the idea of an open and fair digital market,” says Achim Schlosser, member of the Board of Directors and Chief Technology Officer at the European netID Foundation.
“Digital audio thrives on GDPR-compliant user relationships that enable new, data-based advertising concepts,” adds Thomas Kabke-Sommer, Managing Director of Crossplan Germany. “Through our partnership with the European netID Foundation, we are ideally positioned for the associated data protection requirements and the technological challenges that come with the post-cookie era. With these netID solutions, we can offer our customers a future-proof technology setup, enabling them to implement a wide range of innovative user-centric publishing and marketing concepts.”
About the European netID Foundation
The European netID Foundation was established in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet with its brands WEB.DE and GMX. With an independent market solution, the foundation supports Internet offerings from all industry sectors with the implementation of the new European data protection law and for this purpose has created the open login standard netID. The initiators of the foundation together reach around 50 million unique users every month and together have more than 38 million active accounts. The foundation is explicitly open to additional partners and initiatives. Further information is available at www.enid.eu.
About Crossplan Germany
Since 2018 the experts at Crossplan Germany have been successfully supporting their 47 audio publishers with more than 800 digital offerings in the design and operational implementation of digital publishing and business strategies with creative data intelligence. In addition to innovative services in the areas of audio data, audience and business insights, and consumer rights management, Crossplan Germany enables the optimal, technology-independent monetization of digital inventories through customised services in the areas of inventory hosting (both for online audio and podcasts), yield and campaign management as well as sales education.
Press contact at the European netID Foundation:
Alexandra Roszkowski, +49 89 46 133 46-21, firstname.lastname@example.org