Drawing on his many years of experience in the digital industry and his marketing expertise, Lars Schlimbach will support the netID Publishing/Ad Sales Advisory Board. The Board is made up of representatives from various market participants such as Süddeutsche Zeitung, Pubmatic, Ströer Digital and iq Digital. In addition to the Publishing/Ad Sales Advisory Board, the European netID Foundation has three further advisory boards focusing on data protection, e-commerce and financial services. The advisory boards include representatives of numerous digital companies including publishers, AdTech and e-commerce providers. As an independent foundation, the European netID Foundation also has a Board of Trustees including representatives from Telekom Deutschland and independent experts from the fields of law and economics, in addition to the founding members Mediengruppe RTL Deutschland, ProSiebenSat.1 Media and United Internet.
“Our advisory boards offer all market participants an open forum where current topics and industry challenges can be discussed. Such exchange is important and necessary in order to take all interests into account and enable us to further develop our netID products accordingly. We are pleased to welcome Deutsche Post, another internationally active logistics group, as a partner. The cooperation is another milestone in positioning us as a market solution and alternative to GAFAs,” says Sven Bornemann, CEO of the European netID Foundation.
“Whether data protection, logins or personalization: customers and users are at the center of all developments in the marketing industry, and that is absolutely right. We share the philosophy ‘the customer is king’ with the European netID Foundation and look forward to discussing and jointly developing approaches for user-friendly and data protection-compliant solutions for the future,” adds Lars Schlimbach, Head of Partner Management & Development Dialogue Marketing at Deutsche Post.
About the European netID Foundation
The European netID Foundation was established in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet with its brands WEB.DE and GMX. With an independent market solution, the foundation supports Internet offerings from all industry sectors with the implementation of the new European data protection law and for this purpose has created the open login standard netID. The initiators of the foundation together reach around 50 million individual users every month and together have more than 38 million active accounts. The foundation is explicitly open to additional partners and initiatives. Further information is available at www.enid.eu.
Press contact at the European netID Foundation:
Alexandra Roszkowski, +49 89 46 133 46-21, presse@enid.eu
