The media and technology company Axel Springer joins the European netID Foundation, initiator of Europe’s open login standard netID. The cooperation comprises three central measures. Firstly, Axel Springer will successively integrate the single sign-on solution “netID SSO” in its digital offerings – starting with BILD and WELT. With an existing login to a netID account provider such as WEB.DE or GMX, or with a one-time registration, users can now also access those Axel Springer digital offerings that require a login. Secondly, the media company will use the marketing product “netID Professional” on its websites. This product enables the targeted and cross-device control of content and advertising based on the consent given by the user. Thirdly, Axel Springer will become a member of the Publishing/Marketing Advisory Board of the European netID Foundation.
In addition to the cooperation with the European netID Foundation, Axel Springer remains a shareholder of Verimi. As a result, the company supports two leading European initiatives that offer users complementary services for the secure and transparent management of digital identities.
Samir Fadlallah, Managing Director at Axel Springer News Media National Digital: “Axel Springer recognized early on that the European digital economy needs to develop its own login standards in order to effectively counter the dominance of international platforms. netID and Verimi have developed complementary offerings, both of which provide great added value for users and business partners. We are therefore pleased to be part of the netID partner network for the future – with this move we are providing a strong stimulus, especially in our marketing business “.
Sven Bornemann, CEO of the European netID Foundation, adds: “The commitment of our new partner, Axel Springer, underlines the importance of netID in the German and European market. Both users and advertisers benefit from the attractiveness of Axel Springer media brands such as BILD and WELT”.
The cooperation with Axel Springer SE adds yet another partner to the European netID Foundation portfolio. Companies such as C&A, DPD and Calida, as well as publishing houses such as Gruner + Jahr or Süddeutsche Zeitung, and the digital news network Ippen Digital already use the netID login standard.
About the European netID Foundation
The European netID Foundation was established in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet with its brands WEB.DE and GMX. With an independent market solution, the foundation supports Internet offerings from all industry sectors with the implementation of the new European data protection law and for this purpose has created the open login standard, netID. The initiators of the foundation together reach around 50 million individual users every month and together have more than 38 million active accounts. The foundation is explicitly open to additional partners and initiatives. Further information is available at www.enid.eu.
About Axel Springer SE
Axel Springer is a media and technology company, active in more than 40 countries. With the information offerings of its diverse media brands (including BILD, WELT, BUSINESS INSIDER, POLITICO Europe) and classified advertising portals (StepStone Group and AVIV Group), Axel Springer SE helps people to make informed and free decisions for their lives. The transformation from a traditional print media company to Europe’s leading digital publishing house has been successfully completed. The next goal has been set: Axel Springer wants to become the world’s market leader in digital journalism and digital classified advertising by accelerating its growth. The company has its headquarters in Berlin and employs more than 16,100 people worldwide. In the 2019 financial year, Axel Springer generated 73 percent of its revenue with digital activities.
Press contact at the European netID Foundation:
Alexandra Roszkowski, +49 89 46 133 46-21, presse@enid.eu
