Montabaur, 25.05.2021 – Most Internet users want stricter rules and laws on the subject of data protection – this is the result of a survey by the European netID Foundation. In addition, most would like to be better informed about the use of their data. Very few users believe that they have full control over
With immediate effect, the European netID Foundation is cooperating with Xandr – AT&T’s advertising company. The marketplace provider is integrating netID into its end-to-end platform, thereby enabling its partners to deliver personalized advertising campaigns. As part of the collaboration, Thomas Mendrina, Xandr’s Senior Director, Publisher Central Europe, will become a member of the Publishing/Marketing Advisory
The European netID Foundation welcomes a new member to one of its advisory boards: Lars Schlimbach. The sales expert is Head of Partner Management & Development Dialogue Marketing at Deutsche Post, where he is responsible for the development and marketing of digitalized marketing services within the framework of strategic partnerships. Drawing on his many
The European netID Foundation, initiator of the netID login standard, is moving into end-user communication: for the first time since its establishment in 2018, the provider-independent foundation is launching a large-scale B-to-C campaign. “Stop the data strip” is the slogan announced in the two humorous spots to be shown on ProSiebenSat.1 media group and Mediengruppe
Telekom Deutschland partners with the European netID Foundation, initiator of Europe’s open login standard netID. With Europe’s leading telecommunications company, the foundation expands its circle of partners to include another blue chip. Media and technology companies that already rely on this market standard include Axel Springer, ProSiebenSat.1, RTL Deutschland and United Internet, with its brands
Test case proves: netID is an effective alternative to the cookie identifier. Unique users, who were no longer addressable in Safari and Firefox browsers due to third-party cookie blocking, could still be addressed via the netID identifier – with all the desired targeting characteristics. The test was conducted by the advertising sales house United Internet
CeleraOne, the market leader for paid content solutions for publishers, is partnering with the European netID Foundation. Now publishers using the software from the Berlin-based paywall and single sign-on provider will have even easier access to the netID login standard. Thanks to the one-click principle, publishers with CeleraOne do not need to create their own
The European netID Foundation and IAB Tech Lab (Tech Lab) will collaborate closely within Project Rearc, Tech Lab’s global initiative to develop open industry standards that support predictable privacy for consumers across personalized web, mobile, and OTT/Connected-TV experiences. The experience and knowledge of the netID Foundation will be a key input informing the applicability of
In future, the users of audio providers connected to Quantyoo can log in using the new European login standard, netID. The Munich-based big data company is expanding its portfolio with an important authentication service, providing users with a simple, secure login process and transparent data management. The days in which Internet users have to remember
The European netID Foundation has a new chairman on the Board of Trustees: Karin Immenroth, Chief Data & Analytics Officer at Mediengruppe RTL Deutschland. The data expert succeeds Jan Oetjen, CEO of 1&1 Mail & Media Applications SE who, after two years in the position, cannot be re-elected according to the articles of association, and
