The cooperation between Axel Springer and the European netID Foundation continues: as of now, the media and technology company is the first netID partner to use the consent product netID Professional with its soft-login function on the websites of BILD, WELT and TECHBOOK. This allows users to link the specific website to their netID with one click and thereby manage their privacy settings long-term via a central access point, the netID Privacy Center. Publishers and advertisers can use the netID products to present personalized advertising to users in a privacy-compliant manner, even without third-party cookies. In the course of the year, Axel Springer plans to roll out netID Professional to further online offerings in its portfolio and to integrate the netID single sign-on.
“Currently, the uncertainty in the market is enormous – partly fueled by Google’s fatal shot against third-party cookies and the announcement of the Privacy Sandbox. This makes it all the more important for publishers and advertisers to act and opt for alternatives. The focus must be on the user as well as transparent and privacy-compliant consent management – otherwise online marketing will not be possible in the future. Axel Springer recognized the challenges early on and worked on suitable solutions. With our consent products, netID Professional and netID Enterprise, all market participants are prepared for the digital world of the future,” says Sven Bornemann, CEO of the European netID Foundation.
“At Axel Springer, we were early advocates of cross-industry solutions that combine the perspectives of users and advertisers. Only with a joint offering from strong German and European partners will the digital economy be able to counter the dominance of international platforms, effectively. That is why we are counting on the signal effect of this successful implementation of the netID products with our brands showcasing transparent data management from within Europe. We are convinced that further renowned partners will follow”, adds Robert Blanck, General Manager Advertising & E-Commerce, Axel Springer National Media & Tech, and member of the advisory board Publishing/Marketing of the European netID Foundation.
About the European netID Foundation
The European netID Foundation was established in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet with its brands WEB.DE and GMX. With an independent market solution, the foundation supports Internet offerings from all industry sectors with the implementation of the new European data protection law and for this purpose has created the open login standard netID. The initiators of the foundation together reach around 50 million unique users every month and together have more than 38 million active accounts. The foundation is explicitly open to additional partners and initiatives. Further information is available at www.enid.eu.
About Axel Springer SE
Axel Springer is a media and technology company active in more than 40 countries. With the information offerings of its diverse media brands (including BILD, WELT, BUSINESS INSIDER, POLITICO Europe) and classified advertising portals (StepStone Group and AVIV Group), Axel Springer SE enables people to make informed life-decisions. The transformation from a traditional print media company to Europe’s leading digital publishing house has been successfully completed. The next goal has been set: Axel Springer aims to become the world’s market leader in digital journalism and digital classified advertising by accelerating its growth.
Pressekontakt European netID Foundation:
Alexandra Roszkowski, +49 89 46 133 46-21, email@example.com