{"id":1828,"date":"2021-02-18T08:15:10","date_gmt":"2021-02-18T08:15:10","guid":{"rendered":"https:\/\/enid.foundation\/?p=1828"},"modified":"2021-02-18T10:34:19","modified_gmt":"2021-02-18T10:34:19","slug":"stop-the-data-strip-netid-launches-first-large-scale-tv-and-online-campaign","status":"publish","type":"post","link":"https:\/\/enid.foundation\/en\/stop-the-data-strip-netid-launches-first-large-scale-tv-and-online-campaign\/","title":{"rendered":"Stop the data strip! netID launches first large-scale TV and online campaign"},"content":{"rendered":"
The European netID Foundation, initiator of the netID login standard, is moving into end-user communication: for the first time since its establishment in 2018, the provider-independent foundation is launching a large-scale B-to-C campaign. \u201cStop the data strip\u201d is the slogan announced in the two humorous spots to be shown on ProSiebenSat.1 media group and Mediengruppe RTL channels from mid-February. In addition, ads will be used in the online offerings of Mediengruppe RTL as well as the United Internet portals WEB.DE and GMX. An explanatory video on the netID customer portal (netID.de) will complement the campaign.<\/strong><\/div>\n

 <\/p>\n

With this campaign, the European netID Foundation is positioning the netID brand and its netID single sign-on as a universal solution for transparent and user-friendly data management among users. In addition, it sensitizes them to the topic of data protection: \u201cOne click. One login. Full control\u201d is the motto that is intended to raise awareness among users. The Munich agency Golden Gate was responsible for the creative idea and the overall campaign concept, while the TV ads were implemented by Neon Groen, also based in Munich. Both agencies were successful in their pitch for the contract.<\/p>\n

\u201cWith the nationwide branding campaign, we are making a strong statement on data protection, a topic that is becoming increasingly important worldwide. Google’s Privacy Sandbox, the end of third-party cookies and numerous legislative initiatives are currently dominating the debate. Ensuring the data sovereignty of users without losing sight of the interests of the economy – that is our goal,” says Sven Bornemann, CEO of the European netID Foundation. \u201cWe therefore want to be a first mover and clearly position ourselves as a login provider with the most important players in the advertising ecosystem: the users themselves. This way we can further establish our netID products as the market solution.\u201d<\/p>\n

About the European netID Foundation<\/strong>
\nThe European netID Foundation was established in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet with its brands WEB.DE and GMX. With an independent market solution, the foundation supports Internet offerings from all industry sectors with the implementation of the new European data protection law and for this purpose has created the open login standard netID. The initiators of the foundation together reach around 50 million individual users every month and together have more than 38 million active accounts. The foundation is explicitly open to additional partners and initiatives. Further information is available at\u00a0www.enid.eu<\/a>.<\/span><\/p>\n

Press contact at the European netID Foundation:
\n<\/span><\/strong>Alexandra Roszkowski,\u00a0+49 89 46 133 46-21, <\/span>presse@enid.eu<\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The European netID Foundation, initiator of the netID login standard, is moving into end-user communication: for the first time since its establishment in 2018, the provider-independent foundation is launching a large-scale B-to-C campaign. \u201cStop the data strip\u201d is the slogan announced in the two humorous spots to be shown on ProSiebenSat.1 media group and Mediengruppe<\/p>\n","protected":false},"author":1,"featured_media":1784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[515,517,507],"tags":[],"class_list":["post-1828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein-en","category-startseite-en","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/posts\/1828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/comments?post=1828"}],"version-history":[{"count":7,"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/posts\/1828\/revisions"}],"predecessor-version":[{"id":1836,"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/posts\/1828\/revisions\/1836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/media?parent=1828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/categories?post=1828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enid.foundation\/en\/wp-json\/wp\/v2\/tags?post=1828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}